Start-up companies often offer equity in return for PR services rendered. This quid pro quo could work out well for both sides – the emerging company gets access to the skills of a strong agency…
International PR programs suffer since the PR agencies implementing them are not properly integrated, according to this week’s poll. Anyone who has tried to conduct a multi-market campaign will know how important it is for…
Quick pointer to John Wagner and Susan Getgood’s posts about the opportunity for female students considering a career in PR – which is huge. Lots of comments on both these posts, which are worth reading…
Implementing an international PR campaign is difficult. In fact, it’s probably the most complex PR challenge which companies will face as they bring their products and services to market. But in many cases the industry…
Dale Wolf, author of Context Rules Marketing, highlights some interesting subscription statistics from RSS aggregator, Bloglines: According to Jim Lanzone, Senior Vice President of Search Properties at Ask Jeeves, there are 36,000 blogs that “really…
Bit of weekend fun with this For Dummies book cover generator, via Popurls.
Almost half of you think that your job is getting harder. New technologies such as social media to master, a whole new realm of influencers in the blogosphere to navigate, condensed time-to-market for company products…
I’ve become confused about the value of links to rank the influence of bloggers. Bloggers want traffic In general, bloggers want ‘traffic’ i.e. visitors to their site. If you invest time in communicating, it’s nice…
Instant Messaging (IM) is a great tool for communicators. It’s quick, it’s direct, it’s interactive. You get answers fast, and you get things done swiftly. But like any tool, it has its limitations. Here are…
Andrew Gordon, PRWEEK’s West Coast and tech editor, is leaving to join Access Communications. He’s a great journalist and I’m sure will bring a lot of industry knowledge, contacts, and insight to Access. Andrew’s been…