Introduction


  • Morgan McLintic is an executive vice president at global public relations agency, LEWIS. In this weblog he discusses trends in PR, marketing and technology.

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Disclaimer



  • The views expressed on this weblog are my own personal opinions and not the opinions of LEWIS, or of any of the clients LEWIS represents. In fact, many of the views expressed here are evolving, so I'm not even sure I agree with all of them. If quoting me in the press or other material, please be clear to state that this comes from my personal weblog, Morgan McLintic on PR.

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More media mayhem

Barely a day goes by at the moment without some media move or layoff. Recently we've had the changes at the San Jose Mercury News, then the big editorial layoffs at Time, and today it's the turn of the Boston Globe, which is cutting 125 staff, 19 of them editorial (including sister pub the Worcester Telegram & Gazette).

Meantime, Line 56 is ceasing publication, Peter Coffee, formerly of eWeek has jumped ship to Salesforce.com (as director of platform research) and Mike DeMaria has left Network Computing to join a systems management company in Syracuse.

The Forbes piece explains why:

“Like many major newspapers, the Globe, which is owned by the New York Times Company, has been hit by shrinking circulation in recent years as a surge in Internet usage has cut into its readership. The most recent circulation figures, released in September 2006, showed a 7% decline from the year-earlier period, to 386,000 daily papers. The Telegram & Gazette dropped 11% over the same period.”

...quoting P. Steven Ainsley, the Globe's publisher - “Even though we have the potential to reach the larger audiences through the combination of print, online and emerging platforms, such as mobile, we still face tough advertising and circulation markets,” he said.

Going global and getting virtual

I had a great chat with Bulldog Reporter's Brian Pittman last week about trends in media (social media/new media/citizen journalism - call it what you will), Second Life, and the internationalization of PR. He's kindly posted his notes here. Thanks Brian!

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All the best for 2007

Welcome to 2007. This year will continue to see rapid changes in communications technologies and techniques (from virtual worlds to the greater adoption of social media news releases), some great new start ups emerge (especially in mobile and digital entertainment), and some old leviathans fade (AOL anyone?). The media will continue to change as what we once considered MSM and new media intermingle, and the lines of distinction become more blurred. It's a great time to be in PR, whether you are a veteran or a newbie. The opportunities and challenges of 2007 will be many and varied. It'll be a fun ride. Hold tight - and good luck.

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