Introduction


  • Morgan McLintic is an executive vice president at global public relations agency, LEWIS. In this weblog he discusses trends in PR, marketing and technology.

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Disclaimer



  • The views expressed on this weblog are my own personal opinions and not the opinions of LEWIS, or of any of the clients LEWIS represents. In fact, many of the views expressed here are evolving, so I'm not even sure I agree with all of them. If quoting me in the press or other material, please be clear to state that this comes from my personal weblog, Morgan McLintic on PR.

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« April 2007 | Main | June 2007 »

Will Facebook replace [Insert social media tool here]?

I've just joined Facebook. I like it. I've made all the same friends that I have on other social networking sites like Ning and tools like Twitter. But there's a big difference - Facebook has broader penetration, beyond the technorati (with a small t). Certainly in terms of monthly traffic it outshines most social media tools. Now that Facebook is allowing all-comers, I'm wondering how it will impact the use of those other services.

For example, how does the Status Update differ from Twitter? It allows more characters, it has a historical page of prior updates, you can see the updates of your friends and it's mobile. It also doesn't suffer from the asynchronous nature of Twitter where you can follow someone but they don't follow you, so can't hear your counterpoints. If you are friends on Facebook, the conversation is bi-directional.

The granularity of information you can share on Facebook is also frightening. Quite apart from political views and relationship details which it prompts you to answer, you can also detail your full education and your work experience. There are groups galore for each institution, organization, employer, club, association or interest. Since people join for personal reasons, adoption levels are going to be much higher than for professional social networks, such as LinkedIn. Already, in just a few days, my Facebook invites are outstripping my LinkedIn connection requests. Both have the ability to upload your email contacts to find them on Facebook. At the moment, I have more LinkedIn penetration among my contacts, but I'm sure that will change. Will we be keeping track of our professional and social contacts on Facebook?

I'm sure I'll find more applications. The Send Message function (like Twitter's Direct Message) also looks like a good web email client, again without the character restrictions and with the ability to add attachments.

Experienced Facebookers may of course know all this, and have probably discovered many more applications which I'm yet to encounter. Let me know what else I'm missing.

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Text 100 turns 25

Text 100 just celebrated its 25th anniversary. That's quite an achievement - along the way they've opened 31 offices, worked on some great clients (notably an early Microsoft as they point out as does Tom Foremski), recruited some better staff and taken parent company, Next Fifteen, public. Not all agencies can claim such longevity or commercial nous. Congrats.

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The New Rules of Marketing & PR

Final Nrmpr CoverDavid Meerman Scott has just published his latest book entitled 'The New Rules of Marketing & PR - How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly'. It's published by Wiley, 304 pages and available at Amazon here.

He was kind enough to list me among the roll call in the acknowledgments and offer a free copy, for which I'm very grateful. Congratulations David - looking forward to reading it.

Want to work in PR at Linden Lab?

Well you can. The Second Life creator is looking for a PR specialist (1-3 years' experience) at its San Francisco headquarters. As someone close to the campaign, I can tell you this is a great opportunity to work in one of the most exciting private companies on an international program which is both complex and high profile. Details are here. If you have a good grasp of PR, are flexible and willing to learn and are also 'into' Second Life, this is a killer opp.

And you get to work with us - what could be better (don't answer that).

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Sam Whitmore is blogging

My good friend Sam Whitmore, aka 'The Media Scientist', is blogging. His blog is just a taster of the wealth of knowledge he imparts daily and weekly as part of Sam Whitmore's Media Survey, together with Christy Andrade, managing editor. If you even know a fraction of Sam's wealth of media knowledge, you'll be a media relations giant. Catch a glimpse at the Sam Whitmore Sampler.

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