Archive for October, 2007
Channel hopping
We got a glimpse of how television could be last night. Detective series, CSI: NY broadcast an edition where the criminal was tracked in 3D virtual world, Second Life. About 30% of the program was shot in machinima by The Electric Sheep Company (another client). But the crime hasn’t been solved. It continues in Second [...]
The Technical Transition
Just a quick pointer to an article I wrote for the International Public Relations Association about the increasingly technical nature of public relations. It seems to me that increasingly your ability to execute as a PR professional is a function of your technical ability. I’m citing the rise of social media, SEO, online video, podcasting [...]




