Introduction


  • Morgan McLintic is a senior vice president at global public relations agency, LEWIS. In this weblog he discusses trends in PR, marketing and technology.

Search

Recent Posts

Disclaimer



  • The views expressed on this weblog are my own personal opinions and not the opinions of LEWIS, or of any of the clients LEWIS represents. In fact, many of the views expressed here are evolving, so I'm not even sure I agree with all of them. If quoting me in the press or other material, please be clear to state that this comes from my personal weblog, Morgan McLintic on PR.

Copyright

« October 2007 | Main | December 2007 »

Second Utteranz

Utterz is presenting at Under the Radar tomorrow so I'll try to find out a bit more about the company if I can. Incidentally, I also posted this via my smartphone but found on returning it hadn't been saved. Pilot error or platform, not sure. I do find their UI confusing tho. And personally not wild on the whole cow thang...

Mobile post sent by Morgan using Utterz Replies.  mp3

Connecting Twitter and Facebook

Facebook's Status and Twitter serve largely the same purpose - short updates on what you are doing. Updating both individually is duplication, meaning often people prefer either/or.

But you can get them to mirror one another.* [See update below - choose just one of these].

Feeding Facebook's Status with all your Twitter updates is relatively easy. Twitter has a Facebook Application which now allows the integration of the two. Simply add the Application, the hit the 'Want Twitter to update your Facebook status?' option at the top of the page and allow the Application access to Facebook. Usefully it prepends 'twittering:' to your tweets to solve Facebook's additonal 'is' in the status.

Feeding Twitter with your Facebook Status is more convoluted since Twitter doesn't offer a reciprocal arrangement directly (that I can find). But it does have APIs - enter TwitterFeed. TwitterFeed will allow you to import any RSS content into Twitter - like your blog for instance. Or your Facebook Status. Finding the RSS feed for your FB Status is a little tricky. Here's how - go to your Profile, hit See All on your Mini-Feed, choose Status Stories in the right hand sidebar and on the bottom right, you'll see 'Subscribe to these stories: My Status'. This is the RSS feed for your Facebook Status. Thanks to Jeff Sandquist at MS for this tip.

Now you need to log into TwitterFeed which requires an OpenID login. You may already have one if you have a Yahoo or Wordpress account. If not, it's relatively simple and free via IDProxy. Once in TwitterFeed, you can add in your Facebook Status feed. TwitterFeed only updates every hour, or every 30 minutes if you change the options, so this is not real-time. But it should mirror the two to an extent.

One thing which is interesting is which social network will end up as the ultimate publisher. Like others, I've used Tumblr as the aggregator of my Twitter, Facebook, YouTube, Flickr, del.icio.us and blog feeds on Morganutiae. This works as long as those are all separate RSS streams. Now they are starting to merge themselves, you get repetition at the top level on Tumblr. More importantly, which will become the departure site of choice. If you can get Facebook and Twitter to mirror one another - when it comes to status updates, it doesn't matter so much.

*UPDATE - Getting both Twitter and Facebook Status to mirror one another actually turns out not work since they both end up self-replicating the same content in an endless echo chamber. Both of these systems work, but it should be unidirectional only. So it's best to just choose the input interface you prefer and get that to propagate to the other.

First Utteranz

Giving Utterz a whirl. What is this thing?? Mobile micro-podcasting?

Mobile post sent by Morgan using Utterz Replies.  mp3

Subscribe

Morganutiae

  • Tumblelog aggregating Twitter, Facebook, YouTube, del.icio.us and Flickr.

Feed reads