Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical…
Beyond the free alert systems, if you want context you’ll need to sign up for a subscription-based monitoring service. They all have different strengths – it’s a competitive and innovative space. But which do you…
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your…
So what’s the best approach to take towards media embargoes? Here are a few thoughts (in 90 seconds).
[I'm PRWEEK's guest blogger on the Insider this week. This is the third post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you…
[I'm PRWEEK's guest blogger on the Insider this week. This is the second post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you…
[I'm PRWEEK's guest blogger on the Insider this week. This is the first post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you…
I’ve started listing to the audiobook version of Made to Stick by Chip and Dan Heath. It builds on Gladwell’s The Tipping Point, focusing on what makes a good idea go viral, or stick. Early…
Jason Calacanis has posted some helpful tips for CEOs of startups about how to maximize PR. Oddly he feels these negate the need for a PR firm. Most of them involve dedicated networking, building personal…