Marketing



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More on presenting at events

I’m at Under the Radar – Mobility, where 32 companies are presenting. Here are some more thoughts on pitching your company: * Don’t read your scripted presentation. Please, please – it’s an auto shutoff for…


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crayon draws breath

Good luck to Neville Hobson, Shel Holtz and the rest of the founding team of New Marketing consultancy virtual firm, crayon, which launched today. It’s the first real world company to have its headquarters in…


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PR for Second Life

My team just won the PR campaign for Linden Lab, creator of Second Life. It was announced last week while I was in the hospital for Jake’s delivery. Thrilled by this too since it’s such…



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“We’re the Salesforce of…’

The SaaS model is rapidly gaining traction in enterprise software as vendors try to target SMBs and departments within enterprises. Salesforce.com was one of the pioneers of this model and remains its poster child. With…