PR

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Client staff churn

A sure sign that tech PR is picking up is the increased competition for staff over the last six months. Last year the crunch was for more junior staff with one to three years’ experience….


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Google Video search

Find all those broadcast clips on-line via Google Video search. Well, if you’re based in the US. And if you got the coverage on the currently indexed channels like PBS and Fox News. It’s not…


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The Agency-Client Maturity Matrix part 2

In the first part of the Maturity Matrix, I discussed the effect of the maturity level of both agencies and clients on their relationship. A mismatch in the level of maturity can present inherent problems…


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More folks fired for inappropriate blogging

Today’s SF Chronicle also has a piece about people who were fired, or dooced, for inappropriate content on their blogs. I’ve covered the responsibility of this as an employee before and the impact for PR…


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Weblogs come of age as a news source

The San Francisco Chronicle has an article today claiming that blogs have come of age as a news source. I think the important point here is ‘a’ news source. When a major news story breaks,…


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Chris Lewis’ Top Tips

My CEO, Chris Lewis has posted some excellent top tips for media relations. While the content is great advice for all public relations professionals, I think the format makes it really compelling. The use of…


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The Agency-Client Maturity Matrix part 1

The relationship between a public relations agency and its clients is not always a good one. There must be a good ‘fit’ for a campaign to be successful. Ensuring the fit is right is as…


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Responding to blog attacks

BusinessWeek’s new Tech Beat blog has a post from Stephen Baker about the challenge corporates face in responding to blog attacks. It’s certainly an interesting issue since clearly a customer or commentator is entitled to…


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Airbus launches A380

Now this is a product launch: Airbus today launched its long-awaited A380 – attended by four country leaders and 14 CEOs from airlines and freight companies. Notice in typical fashion that Virgin steals a publicity…


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Banned buzzwords

The AP has a great story today about technology marketing buzzwords which all PR pros should avoid. It’s always a challenge in PR to select the right vocabulary which swiftly communicates meaning while avoiding baffling…