Posts Tagged ‘social media’
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical left. We can fly by instruments, not just gut reaction. And we can demonstrate progress. That’s not the same as [...]
Beyond the free alert systems, if you want context you’ll need to sign up for a subscription-based monitoring service. They all have different strengths – it’s a competitive and innovative space. But which do you prefer?
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your key spokespeople, your competitors and the main trends you want to be associated with. By adjusting the frequency of these Alerts [...]
For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s a tragedy of the commons. Increasingly, certain publications are sparing themselves the pain and declining embargoes. And with that goes [...]
[I'm PRWEEK's guest blogger on the Insider this week. This is the third post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you have thoughts, please comment on the original post here. First post is here and the second is here.] Despite the [...]
[I'm PRWEEK's guest blogger on the Insider this week. This is the second post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you have thoughts, please comment on the original post here. First post is here.] Consider the following: • So far this [...]
The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline in the traditional realm of media relations are turning to social media channels to reach their clients’ audiences. As a [...]
Just a quick pointer to an article I wrote for the International Public Relations Association about the increasingly technical nature of public relations. It seems to me that increasingly your ability to execute as a PR professional is a function of your technical ability. I’m citing the rise of social media, SEO, online video, podcasting [...]
The BBC Online has added social bookmarking links to its News and Sports stories. Readers can bookmark articles via del.icio.us, Digg, Reddit, Facebook and StumbleUpon. Given the BBC’s reach and ability to cover news in depth, i expect we’ll start to see more Beeb news filtering into social media news sites, provided it can break [...]