We’re obsessed with time in our working lives. We trade our most productive hours for salary and benefits. We agree office hours, vacation time and PTO. But time is just an input. It’s not a deliverable. Are we measuring the right thing?
You probably like to think you are. Just like we’re all above-average drivers. But generosity comes in many forms.
No-one particularly likes filling in timesheets – why would you? But whatever their model, fundamentally agencies are selling the time of their teams. They may package it in different ways commercially but being consultancies, time…