Generated by All in One SEO v4.9.7.2, this is an llms.txt file, used by LLMs to index the site. # Morgan McLintic Public relations and marketing guy for technology companies ## Sitemaps - [XML Sitemap](https://www.morganmclintic.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Top Three Pitfalls Startups Should Avoid When Developing Messaging](https://www.morganmclintic.com/pr/2019/07/top-three-pitfalls-startups-should-avoid-when-developing-messaging.html) - [Who is your target client?](https://www.morganmclintic.com/pr/2017/02/who-is-your-target-client.html) - Choosing a target client is important if a new PR agency is going to succeed. Here's what we are focusing on at Firebrand Communications. - [Why robots won't take over PR](https://www.morganmclintic.com/pr/2016/01/why-robots-wont-take-over-pr.html) - Why we won't see robot journalism take over public relations - [The power of routines](https://www.morganmclintic.com/pr/2011/08/the-power-of-routines.html) - The importance of building good routines - [Three mind-hacks to keep calm under pressure](https://www.morganmclintic.com/pr/2016/02/three-mind-hacks-to-keep-calm-under-pressure.html) - Here are three ways to manage your stress and avoid a meltdown. - [The three types of PR consultant](https://www.morganmclintic.com/pr/2006/07/the_three_types.html) - [Back up your blog](https://www.morganmclintic.com/pr/2005/11/back_up_your_bl.html) - [Why ignoring social media is like smoking](https://www.morganmclintic.com/pr/2011/01/why-ignoring-social-media-is-like-smoking.html) - Smoking is bad for you, in fact potentially fatal. It's hard to change behavior. Traditional marketing could also be commercially fatal. So why wait? - [Why storytelling drives marketing outcomes](https://www.morganmclintic.com/pr/2016/07/why-storytelling-drives-marketing-outcomes.html) - Stories are important - they capture attention and they drive action. - [Six crisis lessons brands can learn from Wikileaks](https://www.morganmclintic.com/pr/2010/12/six-crisis-lessons-brands-can-learn-from-wikileaks.html) - What can brands do to protect themselves from online attack sites? - [Four ways a PR agency can suddenly shut down](https://www.morganmclintic.com/pr/2016/12/four-ways-a-pr-agency-can-suddenly-shut-down.html) - A PR agency is a simple business commercially. Which is why the news of a sudden agency shutdown is a surprise. But what causes agencies to collapse and how can we avoid it? - [Poll results: Don't restrict blogging skills to a separate practice](https://www.morganmclintic.com/pr/2006/04/poll_results_do.html) - [Tips on travel](https://www.morganmclintic.com/pr/2005/10/tips_on_travel.html) - [Google launches free web site analytics service](https://www.morganmclintic.com/pr/2005/11/google_launches.html) - [Ten tasks which need a phone call, not an email](https://www.morganmclintic.com/pr/2010/12/ten-tasks-which-need-a-phone-call-not-an-email.html) - Ten situations to call someone, not hide behind email. - [Five Mistakes B2B Tech Startups Make With PR](https://www.morganmclintic.com/pr/2018/04/five-mistakes-b2b-tech-startups-make-with-pr.html) - Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Here are five PR mistakes which early stage companies often make. - [How to: Get a job in PR](https://www.morganmclintic.com/pr/2006/03/how_to_get_a_a_.html) - [What brand is your toothbrush?](https://www.morganmclintic.com/pr/2005/07/what_brand_is_y.html) - [SEO PR - missing the target?](https://www.morganmclintic.com/pr/2007/07/seo-pr-missin.html) - [What to do when a competitor copies your messaging](https://www.morganmclintic.com/pr/2019/05/what-to-do-when-a-competitor-copies-your-messaging.html) - [Top ten air travel essentials](https://www.morganmclintic.com/pr/2009/08/top-ten-air-travel-essentials.html) - [Has blogging and social networking changed the marketing game?](https://www.morganmclintic.com/pr/2006/07/has_blogging_an.html) - [Five lessons from starting a new PR firm](https://www.morganmclintic.com/pr/2016/10/five-lessons-from-starting-a-new-pr-firm.html) - After the first month, here's what we've learned starting Firebrand. - [Save Business 2.0 - Tips to improve](https://www.morganmclintic.com/pr/2007/07/save-business-2.html) - [Books for Wordsmiths](https://www.morganmclintic.com/pr/2005/01/books_for_words.html) - [Ten ways to reduce stress](https://www.morganmclintic.com/pr/2008/01/ten-ways-to-red.html) - [New business in a boom](https://www.morganmclintic.com/pr/2005/01/new_business_in.html) - [Birthday schwag](https://www.morganmclintic.com/pr/2005/06/birthday_schwag.html) - [Don't bribe reporters with free tax software and $100](https://www.morganmclintic.com/pr/2007/03/dont_bribe_repo.html) - [Get fit, or get out](https://www.morganmclintic.com/pr/2009/03/get-fit-or-get-out.html) - [Monitoring - alerts are free, but context costs](https://www.morganmclintic.com/pr/2009/10/monitoring-alerts-are-free-but-context-costs.html) - [PR for Second Life](https://www.morganmclintic.com/pr/2006/10/pr_for_second_l.html) - [Taming the email Inbox](https://www.morganmclintic.com/pr/2009/11/taming-the-email-inbox.html) - [Google Video search](https://www.morganmclintic.com/pr/2005/01/google_video_se.html) - [How to 'meet for coffee'](https://www.morganmclintic.com/pr/2010/12/how-to-meet-for-coffee.html) - How to get the most out of informal meeting requests. - [3 lessons kids can teach you about consultancy](https://www.morganmclintic.com/pr/2011/08/3-lessons-kids-can-teach-you-about-consultancy.html) - Children can teach adults an awful lot, such as how to enjoy the moment and how to play. But what can they teach us consultants? More than you'd think. - [Most of what you do is pointless](https://www.morganmclintic.com/pr/2010/03/most-of-what-you-do-is-pointless.html) - [Moving from Typepad to Wordpress](https://www.morganmclintic.com/pr/2010/11/moving-from-typepad-to-wordpress.html) - How to move from Typepad's blog platform to Wordpress - [Federal debt - to infinity and beyond](https://www.morganmclintic.com/pr/2005/05/federal_debt_to.html) - [Social media measurement - basic metrics](https://www.morganmclintic.com/pr/2009/10/social-media-measurement-basic-metrics.html) - [Adverts on the 101](https://www.morganmclintic.com/pr/2006/05/adverts_on_the_.html) - [You've got Memo](https://www.morganmclintic.com/pr/2017/08/youve-got-memo.html) - The Google Memo - an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve? - [Websites - form over content](https://www.morganmclintic.com/pr/2006/01/websites_form_o.html) - [Why I deleted Foursquare](https://www.morganmclintic.com/pr/2010/08/why-i-deleted-foursquare.html) - [Blog posting from Writely](https://www.morganmclintic.com/pr/2005/12/blog_posting_fr.html) - [How to get fewer emails](https://www.morganmclintic.com/pr/2010/05/how-to-get-fewer-emails.html) - [Amazon rolls out wikis](https://www.morganmclintic.com/pr/2005/11/amazon_rolls_ou.html) - [How our attitudes are formed and predict our behavior](https://www.morganmclintic.com/pr/2016/08/how-our-attitudes-are-formed-and-predict-our-behavior.html) - Attitudes are indicative of our future behavior. As marketers it’s important, we understand what attitudes are, what shapes them and how we might change them. - [Should you be Facebook friends with your staff?](https://www.morganmclintic.com/pr/2011/08/should-you-be-facebook-friends-with-your-staff.html) - If you are a manager, should you be friends on Facebook with your team? The jury is out, but there are some areas of agreement and lessons to learn. - [Love and fear in confusion](https://www.morganmclintic.com/pr/2016/09/love-and-fear-in-confusion.html) - Sometimes we confuse fear with love. Even more bizarrely, if we’re frightened, we might unwittingly interpret that as being attracted to someone nearby. - [PRWEEK US is blogging (and has been for a while)](https://www.morganmclintic.com/pr/2007/03/prweek_us_is_bl.html) - [Firebrand turns two](https://www.morganmclintic.com/pr/2018/09/firebrand-turns-two.html) - [How to be an Amazing Client in 8 Simple Steps](https://www.morganmclintic.com/pr/2018/04/how-to-be-an-amazing-client-in-8-simple-steps.html) - [Five Reasons to Choose Phone Interviews with Journalists](https://www.morganmclintic.com/pr/2018/12/five-reasons-to-choose-phone-interviews-with-journalists.html) - [Ensuring client-agency fit](https://www.morganmclintic.com/pr/2017/08/ensuring-client-agency-fit.html) - For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit. - [Advice to public relations job seekers](https://www.morganmclintic.com/pr/2017/06/advice-to-public-relations-job-seekers.html) - It's amazing how few job seekers looking for a role in a PR agency fail to apply their comms skills to their search. Here are some tips how to stand out. - [A farewell to job titles](https://www.morganmclintic.com/pr/2017/01/a-farewell-to-job-titles.html) - We’re sharing decisions in starting an agency. One early debate is about job titles. We opted to kill job titles entirely. Here’s why. - [HARO under fire for unverified sources](https://www.morganmclintic.com/pr/2017/01/haro-under-fire-for-unverified-sources.html) - HARO links reporters with sources for articles they are writing. Cases have surfaced where the system has been abused. But why, and what can be done? - [Five more lessons from starting a PR agency](https://www.morganmclintic.com/pr/2016/12/five-more-lessons-from-starting-a-pr-agency.html) - We're starting a PR and marketing agency, called Firebrand. Here are some tips we've learned along the way. - [Most people don't think like you](https://www.morganmclintic.com/pr/2016/11/most-people-dont-think-like-you.html) - We don't all think the same - so why do we believe most people share our opinions? And why are we surprised when they don't? Welcome to the world of biases. - [Hiring our first team member at Firebrand](https://www.morganmclintic.com/pr/2016/10/hiring-our-first-team-member-at-firebrand.html) - Firebrand has made its first hire. Here we take a look at the character and mindset you need for the initial team members. - [How expectations shape experience](https://www.morganmclintic.com/pr/2016/08/how-expectations-shape-experience.html) - Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction. - [Six plots to make your messaging memorable and audiences take action](https://www.morganmclintic.com/pr/2016/07/six-plots-to-make-your-messaging-memorable-and-audiences-take-action.html) - Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable? - [Leaving LEWIS after 20 years](https://www.morganmclintic.com/pr/2016/07/leaving-lewis-after-20-years.html) - After 20 years, I am leaving my PR agency. So I thought I’d take this chance to talk about the importance of tenure, and what’s next for me personally. - [What is creativity?](https://www.morganmclintic.com/pr/2016/06/what-is-creativity.html) - Creativity is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let's take a look. - [Where do ideas actually come from?](https://www.morganmclintic.com/pr/2016/05/where-do-ideas-actually-come-from.html) - If we want to be more creative, we need to understand where ideas actually come from. Is there a part of the brain where all ideas are born? Let's find out. - [Too scared to be creative](https://www.morganmclintic.com/pr/2016/05/too-scared-to-be-creative.html) - Children are wildly creative - but why do we lose that as adults? And more importantly, how do we get it back? - [Why you aren’t creative anymore](https://www.morganmclintic.com/pr/2016/03/why-you-arent-creative-anymore.html) - Face it - you aren’t as creative as you want to be. In fact, you aren’t even as creative as you used to be. But why? - [Why brand journalism matters](https://www.morganmclintic.com/pr/2012/11/why-brand-journalism-matters.html) - Brand journalism - organizations creating professional content - is a real and significant trend. But what impact will it have on corporate reputations and the media? - [Has Apple lost its shine?](https://www.morganmclintic.com/pr/2012/09/has-apple-lost-its-shine.html) - Following the launch of the iPhone 5 where the rumors were true, have we entered an era where Apple can no longer 'wow' us with its press events? - [Has NBC lost its moral compass?](https://www.morganmclintic.com/pr/2012/09/has-nbc-lost-its-moral-compass.html) - NBC has made a number of programing decisions recently, which have attracted strong criticism. Has it lost touch with its moral compass? And what can we learn? - [The end of time](https://www.morganmclintic.com/pr/2011/09/the-end-of-time.html) - We're obsessed with time in our working lives. But time is just an input. It's not a deliverable. Are we measuring the right thing? - [Why putting yourself first, means you come last](https://www.morganmclintic.com/pr/2011/08/whats-best-for-me.html) - Why it's rare to achieve personal gain over a sustained period by doing a disservice to others. - [9 reasons it feels good to be powerless](https://www.morganmclintic.com/pr/2011/02/9-reasons-it-feels-good-to-be-powerless.html) - The mantle of being powerless is comfortable. But you shouldn’t put it on because it makes you invisible. You risk nothing, learn nothing, achieve nothing, and don’t progress. Here's why. - [The four essential qualities in a coworker](https://www.morganmclintic.com/pr/2011/02/the-four-essential-qualities-in-a-coworker.html) - We each look for different qualities in our coworkers – ambition, creativity, expertise, a sense of humor – but there are four which are vital. - [Why ethics suffer in a recession](https://www.morganmclintic.com/pr/2011/08/why-ethics-suffer-in-a-recession.html) - Truth may be a casualty of war, but ethics are a casualty of recession. When the going gets tough, the weak cheat. Here's why. - [Why your To Do list is a terrible master](https://www.morganmclintic.com/pr/2011/02/why-your-to-do-list-is-a-terrible-master.html) - Regardless of the system you use, a To Do list is an excellent productivity tool. However just like money and fire, a To Do list is a good servant but a terrible master. - [How to have a great first week at your new job](https://www.morganmclintic.com/pr/2010/04/how-to-have-a-great-first-week-at-your-new-job.html) - Here are some tips for making a great impression in Week One at your new firm. - [Thank you, thank you, thank you](https://www.morganmclintic.com/pr/2011/01/thank-you-thank-you-thank-you.html) - Most of us don't thank people enough. Here's why we should. - [Do the things you hate](https://www.morganmclintic.com/pr/2010/03/do-the-things-you-hate.html) - [Can you build willpower?](https://www.morganmclintic.com/pr/2011/01/can-you-build-willpower.html) - To achieve any goal requires willpower. But what is it? And where can we get more? - [Is an open plan office good for productivity?](https://www.morganmclintic.com/pr/2010/11/is-an-open-plan-office-good-for-productivity.html) - Is an open plan office good for productivity? - [Own your failures](https://www.morganmclintic.com/pr/2010/11/own-your-failures.html) - We all fail from time to time. We've all heard that it's how we react to failure which defines our success. It's one thing to cope with failure, and another to learn from it however. - [It's not about you](https://www.morganmclintic.com/pr/2010/05/its-not-about-you.html) - [Are you generous?](https://www.morganmclintic.com/pr/2010/08/are-you-generous.html) - The different types of generosity - [How to be a great Account Coordinator](https://www.morganmclintic.com/pr/2006/05/how_to_be_a_gre.html) - [How not to cope with failure](https://www.morganmclintic.com/pr/2010/05/how-not-to-cope-with-failure.html) - [Creativity needs solid foundations](https://www.morganmclintic.com/pr/2010/06/creativity-needs-solid-foundations.html) - [The gift of presence](https://www.morganmclintic.com/pr/2010/07/the-gift-of-presence.html) - [How to control your emotions](https://www.morganmclintic.com/pr/2010/08/how-to-control-your-emotions.html) - [Break your limits](https://www.morganmclintic.com/pr/2010/09/break-your-limits.html) - [Should you listen to music at work?](https://www.morganmclintic.com/pr/2010/10/listening-to-music-while-working.html) - [The curse of ASAP](https://www.morganmclintic.com/pr/2010/05/the-curse-of-asap.html) - [If you can't be great, be careful](https://www.morganmclintic.com/pr/2010/04/if-you-cant-be-great-be-careful.html) - [What are your posteriorities?](https://www.morganmclintic.com/pr/2010/04/what-are-your-posteriorities.html) - [Beware the burnout cycle](https://www.morganmclintic.com/pr/2010/04/beware-the-burnout-cycle.html) - [14 years at LEWIS PR](https://www.morganmclintic.com/pr/2010/04/14-years-at-lewis-pr.html) - [You're making me sad](https://www.morganmclintic.com/pr/2010/03/youre-making-me-sad.html) - [Five ways to fail a job interview](https://www.morganmclintic.com/pr/2010/03/five-ways-to-fail-a-job-interview.html) - [The eight words managers should use most often](https://www.morganmclintic.com/pr/2010/03/the-eight-words-managers-should-use-most-often.html) - [Do the hardest thing first](https://www.morganmclintic.com/pr/2010/03/do-the-hardest-thing-first.html) - [Most of your decisions are wrong](https://www.morganmclintic.com/pr/2010/03/most-of-your-decisions-are-wrong.html) - [Video - Crisis management in social media](https://www.morganmclintic.com/pr/2010/02/video-crisis-management-in-social-media.html) - [The role of brute force in project management](https://www.morganmclintic.com/pr/2010/02/the-role-of-brute-force-in-project-management.html) - [The power of No](https://www.morganmclintic.com/pr/2010/02/the-power-of-no.html) - [Meet your own standards](https://www.morganmclintic.com/pr/2010/02/meet-your-own-standards.html) - [Do performance incentives really work?](https://www.morganmclintic.com/pr/2010/02/do-performance-incentives-really-work.html) - [Webinar - Crisis management in a social media landscape](https://www.morganmclintic.com/pr/2010/02/webinar-crisis-management-in-a-social-media-landscape.html) - [Be a difference-maker](https://www.morganmclintic.com/pr/2010/01/be-a-differencemaker.html) - [Be passionate, not emotional](https://www.morganmclintic.com/pr/2010/01/be-passionate-not-emotional.html) - [Get in. Get on. Go home.](https://www.morganmclintic.com/pr/2010/01/get-in-get-on-go-home.html) - [How to get the most from exhibiting at a trade show](https://www.morganmclintic.com/pr/2010/01/how-to-get-the-most-from-exhibiting-at-a-trade-show.html) - [CES 2010 - Day One [Video]](https://www.morganmclintic.com/pr/2010/01/ces-2010-day-one-video.html) - [Work in series to get things done](https://www.morganmclintic.com/pr/2010/01/work-in-series-to-get-things-done.html) - [Managing your To Do list [video]](https://www.morganmclintic.com/pr/2009/12/managing-your-to-do-list-video.html) - [How to manage your To Do list](https://www.morganmclintic.com/pr/2009/12/how-to-manage-your-to-do-list.html) - [Overcoming social media stage-fright](https://www.morganmclintic.com/pr/2009/12/overcoming-social-media-stagefright.html) - [Seven ways social media changes crisis management [video]](https://www.morganmclintic.com/pr/2009/11/seven-ways-social-media-changes-crisis-management-video.html) - [The top 5 social media monitoring services [Poll results]](https://www.morganmclintic.com/pr/2009/11/the-top-5-social-media-monitoring-services-poll-results.html) - [Navigating a crisis in a social media landscape [Slides/Flowchart]](https://www.morganmclintic.com/pr/2009/11/navigating-a-crisis-in-a-social-media-landscape.html) - [Social Networking World Forum](https://www.morganmclintic.com/pr/2009/11/social-networking-world-forum.html) - [How does social media affect crisis management?](https://www.morganmclintic.com/pr/2009/11/how-does-social-media-affect-crisis-management.html) - [Newspaper circulations down, now what?](https://www.morganmclintic.com/pr/2009/10/newspaper-circulations-down-now-what.html) - [Social media measurement - overview [video]](https://www.morganmclintic.com/pr/2009/10/social-media-measurement-overview-video.html) - [Poll: Which social media monitoring service do you use?](https://www.morganmclintic.com/pr/2009/10/pol.html) - [Creating a monitoring system with free tools [video]](https://www.morganmclintic.com/pr/2009/10/creating-a-monitoring-system-with-free-tools-video.html) - [Choosing the best approach to media embargoes [video]](https://www.morganmclintic.com/pr/2009/10/choosing-the-best-approach-to-media-embargoes-video.html) - [The embargo dilemma](https://www.morganmclintic.com/pr/2009/10/the-embargo-dile.html) - [PR is dead. Long live PR.](https://www.morganmclintic.com/pr/2009/08/pr-is-dead-long-live-pr.html) - [Public Relations Glue Factory >> This Way](https://www.morganmclintic.com/pr/2009/08/public-relations-glue-factory-this-way.html) - [Why is the reputation of the PR industry so bad?](https://www.morganmclintic.com/pr/2009/08/why-is-the-reputation-of-the-pr-industry-so-bad.html) - [WSJ's new embargo policy](https://www.morganmclintic.com/pr/2009/08/wsjs-new-embargo-policy.html) - [To blogroll or not?](https://www.morganmclintic.com/pr/2009/08/to-blogroll-or-not.html) - [Out of Office but not out of touch](https://www.morganmclintic.com/pr/2009/07/out-of-office-but-not-out-of-touch.html) - [The Power of Commander's Intent](https://www.morganmclintic.com/pr/2009/06/commanders-intent.html) - [Why PR firms will win the social media race](https://www.morganmclintic.com/pr/2009/06/why-pr-firms-will-win-the-social-media-race.html) - [What does your desktop say about you?](https://www.morganmclintic.com/pr/2009/04/what-does-your-desktop-say-about-you.html) - [Let's make the conversation faster](https://www.morganmclintic.com/pr/2009/04/lets-make-the-conversation-faster.html) - [Should we use media embargoes?](https://www.morganmclintic.com/pr/2009/04/should-we-use-media-embargoes.html) - [At LEWIS PR for 13 years](https://www.morganmclintic.com/pr/2009/04/at-lewis-pr-for-13-years.html) - [If all else fails, low-ball it](https://www.morganmclintic.com/pr/2009/03/if-all-else-fails-low-ball-it.html) - [The time of your life](https://www.morganmclintic.com/pr/2009/03/the-time-of-your-life.html) - [The big O - organized](https://www.morganmclintic.com/pr/2009/03/the-big-o-organized.html) - [How to beat the recession](https://www.morganmclintic.com/pr/2009/03/how-to-beat-the-recession.html) - [CEO as PR firm?](https://www.morganmclintic.com/pr/2008/08/ceo-as-pr-firm.html) - [PR is dead (again)](https://www.morganmclintic.com/pr/2008/08/pr-is-dead-agai.html) - [Timesheets - bane or boon?](https://www.morganmclintic.com/pr/2008/04/timesheets-ba.html) - 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[Leopard launches](https://www.morganmclintic.com/pr/2007/10/leopard-launche.html) - [Morganutiae](https://www.morganmclintic.com/pr/2007/10/morganutiae.html) - [Blackberry's Facebook app](https://www.morganmclintic.com/pr/2007/10/blackberrys-fac.html) - [If you can't beat 'em](https://www.morganmclintic.com/pr/2007/10/if-you-cant-bea.html) - [San Francisco Chronicle on the move?](https://www.morganmclintic.com/pr/2007/10/san-francisco-c.html) - [Channel hopping](https://www.morganmclintic.com/pr/2007/10/channel-hopping.html) - [The Technical Transition](https://www.morganmclintic.com/pr/2007/10/the-technical-t.html) - [PR agencies must grow or die](https://www.morganmclintic.com/pr/2007/09/pr-agencies-mus.html) - [Andy Lark goes to Dell, moves to Austin](https://www.morganmclintic.com/pr/2007/09/andy-lark-goes.html) - [Nick Leonard is blogging](https://www.morganmclintic.com/pr/2007/09/nick-leonard-is.html) - [TechCrunch UK is back](https://www.morganmclintic.com/pr/2007/09/techcrunch-uk-i.html) - 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