NYT on Podcasting

The New York Times introduces podcasting in this article with a fun example called Why Fish. Take away quote:

"And as bloggers have influenced journalism, podcasters have the
potential to transform radio. Already many radio stations, including
National Public Radio and Air America, the liberal-oriented radio
network, have put shows into a podcast format. And companies are seeing
the possibilities for advertising; Heiniken, for example, has produced a music podcast."