Some marketers are liars
And Guy Kawasaki has a list of the lies they tell. Too true.
April 2006
The customer is always right
That’s the golden rule of customer service. But what if the customer is wrong? Seth Godin offers us this elegant insight: If the customer is wrong, they’re not your customer any more. If the customer…
Poll results: PR professionals are over dependent on email
82% of you think that PR consultants are too dependent on email. We use it for pitching the media and bloggers, for updating clients, for team organization, agency management, partner relations – the list goes…
Ten common mistakes in selecting a PR agency
Selecting a PR agency is difficult. It’s a high-involvement, low frequency purchase with multiple decision-makers and influencers. The budget can represent a significant proportion of the marketing spend, it’s a high profile appointment and getting…
Monday poll: Are PRs becoming over dependent on email?
Email has become an essential PR tool. It’s a key part of client and media liaison. But are PRs starting to hide behind the ’email pitch’. Are email volumes becoming unmanageable? A one-to-one verbal conversation…
Where are all the in-house PR bloggers?
Why are there so few PR bloggers who work client-side? The PR blogosphere is dominated by agency bloggers, freelancers and students. Where is the client’s voice? There are PR bloggers who work in-house, like Tom…
Poll results: PR agencies shouldn’t take equity in their clients
PR firms shouldn’t take equity in their clients in lieu of fees. That’s the view of more than three in four who voted in last week’s poll – a sizable majority, showing the lessons learned…
Third Thursday
A quick thank you to Mike Manuel, Jeremy Pepper and Giovanni Rodriguez for organizing last night’s Third Thursday PR meet-up. Special guest Mike Arrington of TechCrunch braved an audience of 60 PRs and gave us…
How to resign from your job
Unless you plan to work for your company for ever, at some point you’ll need to resign. In PR, with average agency churn rates standing at 30%, that’s probably every three years. For in-house staff,…
100 years since San Francisco’s Great Quake
Today San Francisco remembers the 1906 earthquake and subsequent fires on the 100-year anniversary. Technorati Tags: San Francisco