Valentine’s Day Sale – Now on


I saw a sales promotion this afternoon in a local store for Valentine’s Day. It was empty, while the other stores were full of Sunday afternoon shoppers, which goes to prove that timing is everything in marketing. If your promotion isn’t in tune with your customers’ mindset, it’s more likely to alienate than attract.

No-one says why they’re not coming in, they just walk by until you figure it out.

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