Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?Read More
Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?
After six months (count them) of silence, I’m back publishing here. I hope you’ll forgive the lack of communications and content. I’d like to say it was a deliberate plan to recharge the blogging batteries after seven years, but the truth is simpler. I became over-committed and something had to give
Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?
Since 2004, this blog has be hosted on SixApart’s Typepad platform. At that time Typepad was the easiest way to create and manage a personal or business blog. Over the last six years, it has fallen behind other platforms, most notably Wordpress with its large community of developers. Time to jump ship. In fact, long overdue.
I wanted to share the full video (38:19) of our crisis management in social media webinar which we held earlier this month. This is a recording of the entire session, but we’ll be running it…
I’d like to personally invite you to our free crisis management webinar on Friday February 12, 2010 at 9.00am PT. Click here for details and sign up. Hope you can make it.
So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to…
Social media is changing crisis management. Here we look at seven ways that’s happening, for good and bad, right now.
We recently ran a poll to find the most popular social media monitoring services in use today. Over 1,450 votes were cast (thanks!). The results are fascinating, not least because one of the most popular…