Micro Persuasion: Congrats to Steve Rubel who is leaving New York boutique, CooperKatz to join Edelman’s New York office as SVP. Edelman’s making a big push into blogging and new media communications with a series of appointments as Steve highlights in this post. His goal? To get more Fortune 500 companies blogging and using word-of-mouth marketing techniques.
He keeps his excellent MicroPersuasion blog following a buyout deal with his previous agency, which had a branded practice of the same name. Richard Edelman is pumped about the appointment too – as well he should be.