Monday poll: Are PRs becoming over dependent on email?

Email has become an essential PR tool. It’s a key part of client and media liaison. But are PRs starting to hide behind the ’email pitch’. Are email volumes becoming unmanageable? A one-to-one verbal conversation is much richer, clearer and sometimes faster when updating clients or asking for an opinion. But email does provide a good record of what’s been agreed, means pitches can be refined and is a key part of team management.

So are PR professionals becoming over dependent on email?

[For those reading this via a newsreader, there is an AJAX-based poll pasted below which may not appear in this post via RSS. Please vote on the site – thanks].

  • The communication challenge

    Conversation good, spam bad. So the question is, how do you initiate the conversation? It’s a vital question for PR students and practitioners. At the point I took part, 100% of us in Morgan McLintick’s poll agreed that ‘PR is