82% of you think that PR consultants are too dependent on email. We use it for pitching the media and bloggers, for updating clients, for team organization, agency management, partner relations – the list goes on. In fact, when the email server goes down, many PRs don’t know what to do or how to operate.
Email is an addiction. One from which many PRs suffer. According to Wikipedia: It is quite common for an addict to express the desire to stop the behavior, but find himself or herself unable to cease.
Perhaps it’s time for PRs to kick the habit?