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Where are all the in-house PR bloggers? | Morgan McLintic on Communications

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Where are all the in-house PR bloggers?

Agency life, Blogging, PR — By on April 23, 2006 2:52 pm

Why are there so few PR bloggers who work client-side? The PR blogosphere is dominated by agency bloggers, freelancers and students. Where is the client’s voice?

There are PR bloggers who work in-house, like Tom Murphy, but they seem under represented. Is it because agency-types, freelancers and students all have a commercial imperative to raise their profile and to demonstrate their understanding to the market, whereas there isn’t that same dynamic for client-side PR pros?

Or am I simply missing the client-side roll call?

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  • http://simoncollister.typepad.com/simonsays Simon Collister

    Hi Morgan
    Or is it because agency staff, freelancers and students are all just sooooooo underworked compared to their in-house counterparts?
    Obviously, I much prefer your rationale!

  • http://www.morganmclintic.com Morgan McLintic

    No, can’t be – I know for a fact that students work all the time…

  • http://simoncollister.typepad.com Simon

    Ha! Maybe in the US, Morgan…….

  • http://hyku.com/blog/archives/001087.html hyku | blog – Josh Hallett

    The Typical PR Blogger

    Morgan McLintic asks: Where are all the in-house PR bloggers? Is it because agency-types, freelancers and students all have a commercial imperative to raise their profile and to demonstrate their understanding to the market, whereas there isn’t that sa…

  • http://prstudies.typepad.com Richard Bailey

    Good question (I’ve been asking the same thing.) I guess consultants need to demonstrate thought leadership and this overrides the risks (eg potential breaches of client confidentiality); in-house PR managers probably find the risks (your boss may be watching) greatly outweigh the rewards of blogging.
    I find students are capable of risk-reward analyses – but usually only over the shorter term (eg will this lecture help me pass the assessment?).

  • http://www.morganmclintic.com Morgan McLintic

    Interesting Richard – do you really think the main deterrant is the risk of being fired (ie unfulfilled desire) or lack of commercial imperative (ie no desire in the first place)?


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