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  • Morgan McLintic is an executive vice president at global public relations agency, LEWIS. In this weblog he discusses trends in PR, marketing and technology.

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  • The views expressed on this weblog are my own personal opinions and not the opinions of LEWIS, or of any of the clients LEWIS represents. In fact, many of the views expressed here are evolving, so I'm not even sure I agree with all of them. If quoting me in the press or other material, please be clear to state that this comes from my personal weblog, Morgan McLintic on PR.

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The New Rules of Marketing & PR

Final Nrmpr CoverDavid Meerman Scott has just published his latest book entitled 'The New Rules of Marketing & PR - How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly'. It's published by Wiley, 304 pages and available at Amazon here.

He was kind enough to list me among the roll call in the acknowledgments and offer a free copy, for which I'm very grateful. Congratulations David - looking forward to reading it.

Posted by Morgan McLintic on May 10, 2007 at 07:39 PM in Blogging, Marketing, Media, PR |

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Thanks for the post Morgan. Book will be on its way shortly.

Cheers, David

Posted by: David Meerman Scott | May 11, 2007 at 06:18 AM

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