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  • Morgan McLintic is an executive vice president at global public relations agency, LEWIS. In this weblog he discusses trends in PR, marketing and technology.

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  • The views expressed on this weblog are my own personal opinions and not the opinions of LEWIS, or of any of the clients LEWIS represents. In fact, many of the views expressed here are evolving, so I'm not even sure I agree with all of them. If quoting me in the press or other material, please be clear to state that this comes from my personal weblog, Morgan McLintic on PR.

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The Technical Transition

Just a quick pointer to an article I wrote for the International Public Relations Association about the increasingly technical nature of public relations. It seems to me that increasingly your ability to execute as a PR professional is a function of your technical ability. I'm citing the rise of social media, SEO, online video, podcasting and even virtual worlds as examples of that transition. You can read it in full here.

I'm indebted to Robert Gray, editor of FrontLine, the IPRA's magazine, for his kind offer to submit. Let me know if you agree or disagree about this trend.

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Posted by Morgan McLintic on October 16, 2007 at 07:08 PM in Agency life, Marketing, PR, Technology |

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