Articles By: Morgan McLIntic
Why brand journalism matters
Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?
Has Apple lost its shine?
Following the launch of the iPhone 5 where the rumors were true, have we entered an era where Apple can no longer ‘wow’ us with its press events?
Has NBC lost its moral compass?
NBC has made a number of programing decisions recently, which have attracted strong criticism. Has it lost touch with its moral compass? And what can we learn?
The end of time
We’re obsessed with time in our working lives. We trade our most productive hours for salary and benefits. We agree office hours, vacation time and PTO. But time is just an input. It’s not a deliverable. Are we measuring the right thing?
Why putting yourself first, means you come last
Why it’s rare to achieve personal gain over a sustained period by doing a disservice to others.
3 lessons kids can teach you about consultancy
Children can teach adults an awful lot, such as how to enjoy the moment and how to play. But what can they teach us buttoned-up consultants? More than you’d think.
Why ethics suffer in a recession
Truth may be a casualty of war, but ethics are a casualty of recession. When the going gets tough, the weak cheat. It’s just easier than competing fairly. It’s an economic barometer, and we’re seeing and uptick right now.
Should you be Facebook friends with your staff?
If you are a manager, should you be friends on Facebook with your team? The jury is out on whether it’s a good idea or not, but there are some areas of agreement and lessons to learn.
The power of routines
After six months (count them) of silence, I’m back publishing here. I hope you’ll forgive the lack of communications and content. I’d like to say it was a deliberate plan to recharge the blogging batteries after seven years, but the truth is simpler. I became over-committed and something had to give
The four essential qualities in a coworker
We each look for different qualities in our coworkers – ambition, creativity, expertise, a sense of humor – but there are four which are vital.




