For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit.
Articles by Morgan McLIntic
The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?
It’s amazing how few job seekers looking for a role in a PR agency fail to apply their comms skills to their search. Here are some tips how to stand out from the pack.
When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.
As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.
HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?
Commercially PR firms are pretty simple. Revenues tend to be predictable since most clients are on a monthly retainer. Costs are relatively flexible since payroll and staff costs are the majority. As you win more…
So here we are in month three of Firebrand. Time to share some more lessons with you.
We don’t all think the same – so why do we believe most people share our opinions? And why are we surprised when they don’t? Welcome to the world of biases.
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the initial team members.