Articles by Morgan McLIntic




Firebrand turns two

Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects….





Google Memo

You’ve got Memo

The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?



target client

Who is your target client?

When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.