Articles by Morgan McLIntic





Stay calm under pressure

Three mind-hacks to keep calm under pressure

The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.


robot journalism

Why robots won’t take over PR

The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. As a fan of automation in PR, I was asked recently what I thought about this trend. Are we all about to be replaced by robots, as we’ve seen in manufacturing? In short, no. Here’s why!



Apple press conference

Has Apple lost its shine?

Following the launch of the iPhone 5 where the rumors were true, have we entered an era where Apple can no longer ‘wow’ us with its press events?



Is measuring time productive?

The end of time

We’re obsessed with time in our working lives. We trade our most productive hours for salary and benefits. We agree office hours, vacation time and PTO. But time is just an input. It’s not a deliverable. Are we measuring the right thing?