Every startup needs to develop messaging. Get it right and you’ll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid.
Articles by Morgan McLIntic
It’s annoying when a competitor copies your messaging. But it could be helpful. Here’s how to respond to stay ahead of the pack.
Spokespeople should almost always opt for a phone interview with print media when possible. Here’s why.
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects….
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind…
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Here are five PR mistakes which early stage companies often make.
For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit.
The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?
It’s amazing how few job seekers looking for a role in a PR agency fail to apply their comms skills to their search. Here are some tips how to stand out from the pack.
When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.