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Blogging | Morgan McLintic on Communications


Why brand journalism matters

Why brand journalism matters

Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?

Broken chain

The power of routines

After six months (count them) of silence, I’m back publishing here. I hope you’ll forgive the lack of communications and content. I’d like to say it was a deliberate plan to recharge the blogging batteries after seven years, but the truth is simpler. I became over-committed and something had to give

A cigarette end

Why ignoring social media is like smoking

Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?

Wordpress mug

Moving from Typepad to WordPress

Since 2004, this blog has be hosted on SixApart’s Typepad platform. At that time Typepad was the easiest way to create and manage a personal or business blog. Over the last six years, it has fallen behind other platforms, most notably Wordpress with its large community of developers. Time to jump ship. In fact, long overdue.

No Picture

Video – Crisis management in social media

I wanted to share the full video (38:19) of our crisis management in social media webinar which we held earlier this month. This is a recording of the entire session, but we’ll be running it…

No Picture

Overcoming social media stage-fright

So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to…