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Blogging | Morgan McLintic on Communications

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Archive for the ‘Blogging’ Category

Why brand journalism matters

Why brand journalism matters

Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?

The power of routines

The power of routines

After six months (count them) of silence, I’m back publishing here. I hope you’ll forgive the lack of communications and content. I’d like to say it was a deliberate plan to recharge the blogging batteries after seven years, but the truth is simpler. I became over-committed and something had to give

Why ignoring social media is like smoking

Why ignoring social media is like smoking

Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?

Moving from Typepad to WordPress

Moving from Typepad to WordPress

Since 2004, this blog has be hosted on SixApart’s Typepad platform. At that time Typepad was the easiest way to create and manage a personal or business blog. Over the last six years, it has fallen behind other platforms, most notably Wordpress with its large community of developers. Time to jump ship. In fact, long overdue.

Video – Crisis management in social media

I wanted to share the full video (38:19) of our crisis management in social media webinar which we held earlier this month. This is a recording of the entire session, but we’ll be running it live again in the near future if you’d like to jump in with questions. My thanks once again to everyone […]

Webinar – Crisis management in a social media landscape

I’d like to personally invite you to our free crisis management webinar on Friday February 12, 2010 at 9.00am PT. Click here for details and sign up. Hope you can make it.

Overcoming social media stage-fright

So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to actually drafting a post or recording a video, you just can’t do it. Don’t worry – it’s perfectly normal to […]

Seven ways social media changes crisis management [video]

Social media is changing crisis management. Here we look at seven ways that’s happening, for good and bad, right now.

The top 5 social media monitoring services [Poll results]

We recently ran a poll to find the most popular social media monitoring services in use today. Over 1,450 votes were cast (thanks!). The results are fascinating, not least because one of the most popular wasn't even on our radar, and the most high profile firms didn't attract the most votes. So here we go. […]

Navigating a crisis in a social media landscape [Slides/Flowchart]

At the Social Media World Forum earlier this week, Lucy Allen and I ran a workshop about crisis communications. It’s called ‘Red Alert – Navigating a crisis in a social media landscape’. As the title suggests it looks at how social media has changed very nature of the crises which impact a company, and what […]


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