Marketing





Stay calm under pressure

Three mind-hacks to keep calm under pressure

The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.


robot journalism

Why robots won’t take over PR

The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. As a fan of automation in PR, I was asked recently what I thought about this trend. Are we all about to be replaced by robots, as we’ve seen in manufacturing? In short, no. Here’s why!




wave-power-large1

9 reasons it feels good to be powerless

The mantle of being powerless is comfortable. But you shouldn’t put it on because it makes you invisible. You risk nothing, learn nothing, achieve nothing, and don’t progress. Here’s why.