Marketing


target client

Who is your target client?

When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.


job titles

A farewell to job titles

As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.


HARO

HARO under fire for unverified sources

HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?




Five lessons from starting a new PR firm

Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.


Love and fear in confusion

Sometimes we confuse fear with love. Even more bizarrely, if we’re frightened, we might unwittingly interpret that as being attracted to someone nearby. This could be awkward – but why does it happen? And what does it mean for your next hot date?