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Why brand journalism matters
November 1, 2012 13:11 -
Has Apple lost its shine?
September 13, 2012 10:09 -
Has NBC lost its moral compass?
September 12, 2012 19:09 -
The end of time
September 9, 2011 08:09 -
Why putting yourself first, means you come last
August 26, 2011 05:08
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Anonymous:
Great lesson Marc. You're right! -
StrategicGuy:
Morgan, I have two boys - five and seven. Here's a lesson learned from the home -
Anonymous:
That's a great point Noah. Active listening is a rare skill. -
Noah Dye:
Great post Morgan. Something I've personally learned recently is the importance -
Anonymous:
Thanks Marc - I actually think the way social networks bring together the differ
Archive for the ‘Media’ Category
Social media measurement – basic metrics
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical left. We can fly by instruments, not just gut reaction. And we can demonstrate progress. That’s not the same as [...]
Poll: Which social media monitoring service do you use?
Beyond the free alert systems, if you want context you’ll need to sign up for a subscription-based monitoring service. They all have different strengths – it’s a competitive and innovative space. But which do you prefer?
Creating a monitoring system with free tools [video]
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Choosing the best approach to media embargoes [video]
So what’s the best approach to take towards media embargoes? Here are a few thoughts (in 90 seconds).
The embargo dilemma
For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s a tragedy of the commons. Increasingly, certain publications are sparing themselves the pain and declining embargoes. And with that goes [...]
PR is dead. Long live PR.
[I'm PRWEEK's guest blogger on the Insider this week. This is the third post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you have thoughts, please comment on the original post here. First post is here and the second is here.] Despite the [...]
Public Relations Glue Factory >> This Way
[I'm PRWEEK's guest blogger on the Insider this week. This is the second post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you have thoughts, please comment on the original post here. First post is here.] Consider the following: • So far this [...]
Why is the reputation of the PR industry so bad?
[I'm PRWEEK's guest blogger on the Insider this week. This is the first post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you have thoughts, please comment on the original post here.] The PR sector has been reputedly dead, dying, or making a [...]
WSJ’s new embargo policy
PaidContent is reporting that the Wall Street Journal will not accept embargoes unless they are exclusives or unless the story is considered big enough. Previously the WSJ typically did not want to be briefed until 48 hours prior and has been good at holding to embargo times. It seems they have now become frustrated at [...]
Why PR firms will win the social media race
The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline in the traditional realm of media relations are turning to social media channels to reach their clients’ audiences. As a [...]