Media


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WSJ’s new embargo policy

PaidContent is reporting that the Wall Street Journal will not accept embargoes unless they are exclusives or unless the story is considered big enough. Previously the WSJ typically did not want to be briefed until…


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Why PR firms will win the social media race

The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline…


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Should we use media embargoes?

An embargo is a mutual agreement between a reporter and a company to withhold the announcement of news until a specific date and time. A useful mechanism, they’ve been over-used for the wrong purposes and…


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CEO as PR firm?

Jason Calacanis has posted some helpful tips for CEOs of startups about how to maximize PR. Oddly he feels these negate the need for a PR firm. Most of them involve dedicated networking, building personal…


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PR is dead (again)

PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers…


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I see dead people

Lots of them. In this new mag I just learned about – Obit. A magazine choc full of well, obits. It’s actually very good. For instance, I just learned this about Colma, south of San…


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Wired editor blocks PR people, outs them

Chris Anderson, editor of Wired vents about ‘PR spam’ in a recent post. It’s a common theme and I guess we all reach a point where enough is enough. In fact, who can’t sympathize with…