-
The end of time
September 9, 2011 08:09 -
Why putting yourself first, means you come last
August 26, 2011 05:08 -
3 lessons kids can teach you about consultancy
August 19, 2011 05:08 -
Why ethics suffer in a recession
August 18, 2011 05:08 -
Should you be Facebook friends with your staff?
August 11, 2011 04:08
-
Anonymous:
Great lesson Marc. You're right! -
StrategicGuy:
Morgan, I have two boys - five and seven. Here's a lesson learned from the home -
Anonymous:
That's a great point Noah. Active listening is a rare skill. -
Noah Dye:
Great post Morgan. Something I've personally learned recently is the importance -
Anonymous:
Thanks Marc - I actually think the way social networks bring together the differ
Archive for the ‘Social Media’ Category
Social Networking World Forum
I’m on a panel at the Social Networking World Forum on Tuesday – ‘Monitoring and measuring people talking about your company‘. Along with some other excellent speakers: Richard Jalichandra, CEO, Technorati Jack Teuber, Director, US Online Marketing, PricewaterhouseCoopers Donna Goff, Advertising Manager, MGM Grand Hotel and Casino Tim Moore, founder, SayItSocial.com (moderator) This is a [...]
How does social media affect crisis management?
Social media is making crisis management more important in public relations. It’s changing the number of crises, their speed, rate of proliferation and the response mechanism. Let’s look at the impact social media is having on crisis comms, and what that means to us as communicators: Frequency – there are more crises overall. Not the [...]
Newspaper circulations down, now what?
This week the Audit Bureau of Circulations published the circulations of the top 25 US newspapers for the six months to September 2009. 24 out of 25 of them show a decline. The WSJ officially overtook USA Today as the largest circulation daily newspaper at 2,024,269. It was the only one to grow. The decline [...]
Social media measurement – overview [video]
The how to measure six core areas of social media, the metrics to record and how to track them. All for free and in less than three minutes.
Social media measurement – basic metrics
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical left. We can fly by instruments, not just gut reaction. And we can demonstrate progress. That’s not the same as [...]
Poll: Which social media monitoring service do you use?
Beyond the free alert systems, if you want context you’ll need to sign up for a subscription-based monitoring service. They all have different strengths – it’s a competitive and innovative space. But which do you prefer?
Creating a monitoring system with free tools [video]
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Monitoring – alerts are free, but context costs
Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your key spokespeople, your competitors and the main trends you want to be associated with. By adjusting the frequency of these Alerts [...]
Choosing the best approach to media embargoes [video]
So what’s the best approach to take towards media embargoes? Here are a few thoughts (in 90 seconds).
PR is dead. Long live PR.
[I'm PRWEEK's guest blogger on the Insider this week. This is the third post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you have thoughts, please comment on the original post here. First post is here and the second is here.] Despite the [...]