Archive for the ‘Technology’ Category
Should we use media embargoes?
An embargo is a mutual agreement between a reporter and a company to withhold the announcement of news until a specific date and time. A useful mechanism, they’ve been over-used for the wrong purposes and are now falling into some disrepute. Until I came to the US, I’d never used an embargo. On the day [...]
PR is dead (again)
PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers and the press. Well, yes cream does float (and so does sh*t), but the vast majority of technology is by [...]
Farewell Navigator, Hello Flock
RIP Netscape Navigator – AOL today finally stops maintenance and support for the browser many of us used in the 90s. I liked Navigator though in later years it became hopelessly bloated on the Mac platform. Its demise is the stuff of anti-competitive history. From the ashes of NetScape, both Firefox and now Flock were [...]
How to manage email
Email has increasingly become the workhorse technology of PR. It makes a good servant but a poor master. Once you start to get above a certain level, which for me is about 200-250, productivity suffers. Most business books advise you to restrict email usage to two or three times per day. For PR consultants that’s [...]
Connecting Twitter and Facebook
Facebook’s Status and Twitter serve largely the same purpose – short updates on what you are doing. Updating both individually is duplication, meaning often people prefer either/or. But you can get them to mirror one another.* [See update below - choose just one of these]. Feeding Facebook’s Status with all your Twitter updates is relatively [...]
That whole podcasting thing
I’m trying it. Kinda. Here’s the pilot. (Thanks Ian for doing this on the spur of the moment). Am sure it can be made better. I joked on 360 that it was sponsored by the word ‘perfect’ which i seemed to use six times in three minutes. Learning by doing and hopefully I’ll get a [...]
Morganutiae
You can now find all my updates to Facebook, Flickr, YouTube, Twitter, Del.icio.us and PodBean on my Tumblelog – Morganutiae. If you’re unfamiliar with Tumblr it takes feeds from a number of social media sites and general RSS feeds and aggregates them in a lightweight, sparsely formatted blog. I’ve called mine Morganutiae because there’s probably [...]
Blackberry’s Facebook app
As if Crackberry isn’t addictive enough… Technorati Tags: Blackberry, Facebook
Channel hopping
We got a glimpse of how television could be last night. Detective series, CSI: NY broadcast an edition where the criminal was tracked in 3D virtual world, Second Life. About 30% of the program was shot in machinima by The Electric Sheep Company (another client). But the crime hasn’t been solved. It continues in Second [...]




