Attitudes are indicative of our future behavior. As marketers it’s important, we understand what attitudes are, what shapes them and how we might change them.
Stories are important – they capture attention and they drive action. Let’s take a look at what happens in our brains when we hear stories and how it impacts our behavior.
Truth may be a casualty of war, but ethics are a casualty of recession. When the going gets tough, the weak cheat. It’s just easier than competing fairly. It’s an economic barometer, and we’re seeing and uptick right now.