Posts Tagged ‘corporate blogging’

Guide to corporate blogging

Guide to corporate blogging

My colleague, Mark van der Wolf has put together a 20-page guide to corporate blogging, called the Business Value of Blogging, which he presented at the recent EuroBlog 2007 event last week. You can download a copy here. Technorati Tags: blogs, corporate blogging, LEWIS, Mark van der Wolf

Webcast and presentations from Blogging seminar

Webcast and presentations from Blogging seminar

The webcast of this week’s blogging seminar in London is now up and available here. You can also download the presentations from the site. Mine is here, Loic’s here, and Jo’s here. If you couldn’t make it, please do take a look and send me any questions you might have. I’ll pass them on to […]

Boeing corporate blogging case study

The Anchorage Daily News has a case study about Boeing’s use of a corporate blog in its fight for sales against Airbus. Randy Baseler, VP of marketing, blogs about the company at Randy’s Journal. And he’s pulling no punches in his competitor messaging, here’s an extract from his October 7 post: So Airbus has officially […]

Lessons on corporate blogging and the media – UK Blogging Seminar

Lessons on corporate blogging and the media – UK Blogging Seminar

We’ve just wrapped up our breakfast seminar on blogging, held in the LEWIS Media Centre in London. About 80 marketers, CEOs, PR consultants and reporters gathered to hear presentations from Loic le Meur, EVP of SixApart and Dr Jo Twist, technology correspondent for BBC Online, talk about the impact of blogging on corporate reputations and […]