corporate blogging

No Image

Guide to corporate blogging

My colleague, Mark van der Wolf has put together a 20-page guide to corporate blogging, called the Business Value of Blogging, which he presented at the recent EuroBlog 2007 event last week. You can download…



No Image

Boeing corporate blogging case study

The Anchorage Daily News has a case study about Boeing’s use of a corporate blog in its fight for sales against Airbus. Randy Baseler, VP of marketing, blogs about the company at Randy’s Journal. And…