Repositioning Slough

Just arrived back in the UK, where I’m visiting friends and family for a week over the holidays. Much amused to see Slough Trading Estate advertising at Heathrow’s passport control. No doubt trying to rebuild the brand following the BBC comedy series The Office, which was based there, and still battling with John Betjeman’s 1937 poem, Slough:

Come friendly bombs and fall on Slough!
It isn’t fit for humans now,
There isn’t grass to graze a cow.
Swarm over, Death!

More on Slough here for those not familiar with the world’s first trading estate and centre of much of UK techdom. It’s a bit like Mountain View without the weather.