Firebrand Communications is two. We now have a team of nine staff and a strong client roster. Weâ€™ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects….
When we started Firebrand, I was often asked â€˜who is your target client?â€™ In the first few weeks, I found this an odd question – â€˜well, anyone really.â€™ But it’s one that needs answering if we’re to succeed.
As we grow Firebrand, weâ€™re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Hereâ€™s why.
So here we are in month three of Firebrand. Time to share some more lessons with you.
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the initial team members.
Firebrand is now a month old. Weâ€™re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, weâ€™re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. Weâ€™re having fun, so I thought Iâ€™d share five lessons learned so far.