Firebrand turns two

Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects….





Google Memo

You’ve got Memo

The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?



target client

Who is your target client?

When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.


job titles

A farewell to job titles

As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.


HARO

HARO under fire for unverified sources

HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?