Five Reasons to Choose Phone Interviews with Journalists
Spokespeople should almost always opt for a phone interview with print media when possible. Here’s why.
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Firebrand turns two
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects….
How to be an Amazing Client in 8 Simple Steps
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind…
Five Mistakes B2B Tech Startups Make With PR
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Here are five PR mistakes which early stage companies often make.
Ensuring client-agency fit
For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit.
You’ve got Memo
The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?
Advice to public relations job seekers
It’s amazing how few job seekers looking for a role in a PR agency fail to apply their comms skills to their search. Here are some tips how to stand out from the pack.
Who is your target client?
When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.
A farewell to job titles
As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.
HARO under fire for unverified sources
HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?