Who is your target client?
When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.
Read More
A farewell to job titles
As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.
HARO under fire for unverified sources
HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?
Four ways a PR agency can suddenly shut down
Commercially PR firms are pretty simple. Revenues tend to be predictable since most clients are on a monthly retainer. Costs are relatively flexible since payroll and staff costs are the majority. As you win more…
Five more lessons from starting a PR agency
So here we are in month three of Firebrand. Time to share some more lessons with you.
Most people don’t think like you
We don’t all think the same – so why do we believe most people share our opinions? And why are we surprised when they don’t? Welcome to the world of biases.
Hiring our first team member at Firebrand
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the initial team members.
Five lessons from starting a new PR firm
Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.
Love and fear in confusion
Sometimes we confuse fear with love. Even more bizarrely, if we’re frightened, we might unwittingly interpret that as being attracted to someone nearby. This could be awkward – but why does it happen? And what does it mean for your next hot date?
How expectations shape experience
Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction.