How expectations shape experience
Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction.
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How our attitudes are formed and predict our behavior
Attitudes are indicative of our future behavior. As marketers it’s important, we understand what attitudes are, what shapes them and how we might change them.
Why storytelling drives marketing outcomes
Stories are important – they capture attention and they drive action. Let’s take a look at what happens in our brains when we hear stories and how it impacts our behavior.
Six plots to make your messaging memorable and audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?
Leaving LEWIS after 20 years
After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.
What is creativity?
Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look.
Where do ideas actually come from?
If we want to be more creative, we need to understand where ideas actually come from. Is there a part of the brain where all ideas are born? Let’s find out.
Too scared to be creative
Children are wildly creative – but why do we lose that as adults? And more importantly, how do we get it back?
Why you aren’t creative anymore
Face it – you aren’t as creative as you want to be. In fact, you aren’t even as creative as you used to be. But why?
Three mind-hacks to keep calm under pressure
The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.