Google Memo

Media, PR, Social Media August 15, 2017

You’ve got Memo

The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?

target client

Agency life, Marketing, PR February 23, 2017

Who is your target client?

When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.

job titles

Agency life, Marketing, PR January 31, 2017

A farewell to job titles

As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.

HARO

Marketing, Media, PR January 10, 2017

HARO under fire for unverified sources

HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?

agency shutdown

Agency life, PR December 12, 2016

Four ways a PR agency can suddenly shut down

Commercially PR firms are pretty simple. Revenues tend to be predictable since most clients are on a monthly retainer. Costs are relatively flexible since payroll and staff costs are the majority. As you win more…