Heartaches of journalist bloggers

Wired published a great article today about the potential (or perceived) conflict between journalists’ personal blogs and the interests of the publications they write for. I discussed this from a PR perspective last week in terms of the challenges it presents to communicators, and also highlighted the potential risks for reporters who cross the line. It seems neither mainstream publications, nor the blogging journalists who write for them, nor the corporates who feature, nor the PRs, can be certain where the lines are drawn. One thing is for sure though, the stakes are high for all.

  • One of the most interesting part of the unfolding semi-scandal regarding bloggers acceptance of $ involves the larger claims that have been made for blogs/distributed media over corporate media. Corporate media is said to be untrustworthy, beholden to financial interests, etc. Now, in addition to the issues of partisanship, what we see are similar conflicts around money and trust.