SVW to launch first AJAX ‘banner app’

Tom Foremski’s about to break new ground with an AJAX banner ad, which will effectively be a mini-application on SiliconValleyWatcher. Why is this important? Because it could lead to new business models for media blogs, new marketing vehicles for companies and new value for readers.

The ‘banner app’ will be launched in the New Year. Tom’s looking for feedback and ideas about what kind of app we’d want. Mini-email app? Blog post engine? Chance to offer a counterpoint to an article? Upload photos relevant to a post? Insert further reading links? Digg-like content voting?

For the time being Tom’s keeping his cards close to his chest. The app will be developed by site sponsor, Tibco.

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