Blogging is changing the way companies and their audiences interact. Should PR firms set up specific practice areas to provide ‘blog relations’ or ‘social networking’ services? After all it’s a complex and ever-evolving area. Or should all PR consultants be blog savvy? Is it a risk to have these skills locked up in an ivory tower?
[Note to those reading this through RSS - the AJAX script which produces the poll doesn't seem to execute in my reader (NetNewsWire), so apologies if yours is the same and you just see a blank space below. You can vote on the site though].