• http://intopr.prblogs.org Owen Lystrup

    Thanks Morgan. Excellent advice.
    Now only if actually doing it was just that easy.

  • http://studentpr.com/blog Chris Clarke

    I second that, Owen. This is an excellent resource for me, as ‘Account Coordinator’ is my new title. Thanks very much for this, Morgan!

  • http://www.morganmclintic.com Morgan McLintic

    Owen – yes, easy for me to say…
    Chris – congrats. That’s great news. Well done.

  • Shawna Seth

    I’m definitely bookmarking this. I’ve reached that six month mark (AAE is our equivalent to AC here) and it really does seem like a turning point. I have to make sure to stay focused, keep up the energy, and remember that I’m still building my foundation. Wise advice, indeed. Thanks, Morgan.

  • http://www.morganmclintic.com Morgan McLintic

    Agree Shawna – that’s a crunch time when your team will start carving off more significant projects. Chance to shine.

  • H. C.

    Great advice overall, Morgan. I’m currently in-house (but a coordinating positino) but many of these tips definitely transcend (with a PR team of 6, I definitely get to know everyone [VP included] very well.)
    The staying longer hours is tricky, though. Unless making deadlines, seniors definitely don’t want you to go OT — but human resources would definitely have issues about anyone “volunteering” their time.

  • http://studentpr.com/blog/2006/06/03/tasty-links-20060603/ Student PR Blog: Chris Clarke’s Perspective on Public Relations and Online Communications

    Tasty Links – 2006/06/03

    A bit late, but something important for every student of PR considering life at a firm: Morgan McLintics How to be a great Account Coordinator
    Blogging Me, Blogging You: Its hard to say no when youve bec…

  • http://bloggingmebloggingyou.wordpress.com Ed Lee

    Good post – a little patronising, but definitely a good starting point for anyone starting off in any agency (not just PR) – definitely dress for the job you want, not the job you have.
    While we may not have enough experience to make a fully rounded assessment or complaint, we should still be empowered enough to stand up for ourselves. Or at least start an open conversation…
    Ed

  • http://www.morganmclintic.com Morgan McLintic

    HC – sounds like your in-house team is structured a little like a small agency, so I’m glad these apply. Agree some larger organizations keep a close eye if they are expected to pay overtime. Agencies typically don’t do that.
    Ed – ouch. Still, I agree that staff at all levels should have the chance to voice their opinions and to suggest improvements. And if you hold a view strongly, then by all means stand behind it. My point here is to be careful in choosing the right moment and medium to do so. That is something we all must learn.

  • http://bloggingmebloggingyou.wordpress.com Ed Lee

    Morgan,
    Great point about standing behind a point you believe in. My problem with this is that I’ve seen too many junior members of an agency pushed around by more experienced, yet significantly less talented, senior members of staff who then use their experience as a crutch – both for themselves, and to hit the junior over the head with.
    Ed

  • Toni V. Martin

    Thank you so much for this informative and targeted post. I’m a career changer who’s been sucking up every piece of advive on PR, entry-level opportunities especially. This post is getting printed out and placed in my resource binder!

  • Frankie

    Thanks for the information, I have been looking for information on an AC, and i am glad that I was able to receive information from people working in the field. I am leaving my current job (marketing assistant) to pursue a job offer as an AC. The information provided is great and gives you a good process to follow in order to grow and land advancement opps.

  • Gbemi Aofolaju

    This is a fantastic info for me personally. It is timely and rich both in logic and presentation and most importantly contributed to my knowledge of the industry.

  • Mike

    who is an account coordinator.
    what are his functions
    what is the relationship between an account
    coordinator and other departments?

  • Mike

    who is an account coordinator.
    what are his functions
    what is the relationship between an account
    coordinator and other departments?