Monday poll: Can announcing news on the day after a public holiday be an advantage?

It’s a common PR conundrum – should you issue news on the day after a public holiday or push to wait another week? Reporters are on vacation on the Monday and may turn the weekend into a vacation, so availability is an issue. During the week prior to the long weekend, everyone has burning deadlines which impacts pre-pitching still further. Plus there’s the possibility that five days’ news will be condensed into four. Better to push the news back a week perhaps.
But then your pre-briefing time is shorter still since it falls on the four-day week. Plus, other companies are probably following the same logic, so delaying their announcements too – what if next week has twice the noise? Perhaps you should run counter-intuitively and go for the short week after all? Or bring it forward to before the holiday, though the chances of that are slim and that ramps the pressure still further to get things done in time.

So, given it’s Memorial Day (and a public holiday in the UK), can announcing news on the day after a public holiday be an advantage? Or should you play safe and push back a week?

[For those reading this via a newsreader, there is an AJAX-based poll pasted below which may not appear in this post via RSS. Please vote on the site – thanks].

  • LHahn

    If the story is there the week before the holiday, then the pitch must be made prior to the long weekend so that the story can come out the day after the holiday. Perhaps the week after the four-day week, two weeks after the news, it isn’t news anymore. In a competitive environment, you have to take risks to distinguish yourself from and put yourself ahead of the other guy.

  • Agreed on the need to take risks to get standout results. Trouble with that, as ever, is knowing when to take them and convincing your client to do so. There’s always a gravitational pull toward the safe play, especially when it’s a crunch launch.