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Monday poll: Should PR firms ghost-write client blog posts?

I asked this question in May last year. At that time the consensus was 'only if you state clearly that it's bylined.' Well, here we are a year later and there are millions more blogs, and innumerable corporate blogs. How do we feel now? Have corporate blogs been taken over by the marketing department? Do we believe the posts are written by the author themselves? Are agencies madly penning posts on behalf of clients? Or are the authors still authentic? Is transparency still part of the blogging vernacular?

Have things changed? Should PR firms ghost-write client blog posts?

[For those reading this via a newsreader, there is an AJAX-based poll pasted below which may not appear in this post via RSS. Please vote on the site - thanks].

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Introduction

  • Morgan McLintic is an executive vice president at global public relations agency, LEWIS. In this weblog he discusses trends in PR, social media, marketing and technology.

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  • The views expressed on this weblog are my own personal opinions and not the opinions of LEWIS, or of any of the clients LEWIS represents. In fact, many of the views expressed here are evolving, so I'm not even sure I agree with all of them. If quoting me in the press or other material, please be clear to state that this comes from my personal weblog, Morgan McLintic on PR.

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