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  • Morgan McLintic is a senior vice president at global public relations agency, LEWIS. In this weblog he discusses trends in PR, marketing and technology.

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  • The views expressed on this weblog are my own personal opinions and not the opinions of LEWIS, or of any of the clients LEWIS represents. In fact, many of the views expressed here are evolving, so I'm not even sure I agree with all of them. If quoting me in the press or other material, please be clear to state that this comes from my personal weblog, Morgan McLintic on PR.

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Farewell Navigator, Hello Flock

RIP Netscape Navigator - AOL today finally stops maintenance and support for the browser many of us used in the 90s. I liked Navigator though in later years it became hopelessly bloated on the Mac platform. Its demise is the stuff of anti-competitive history.

From the ashes of NetScape, both Firefox and now Flock were born. Flock is a social media browser, so as well as all the basic web browsing you'd expect, it also connects to FB, Twitter, Flickr and YouTube. There's also blog integration (from whence this post), social bookmarking with del.icio.us and an in-built RSS reader. Or you can easily subscribe to your fave online or offline reader from the navbar.

At first, Flock is rather confusing since it has a persistent window on the left hand side with people in your networks or web clippings, as well as streaming pictures across the top, in addition to tabbed browsing and your toolbar favorites. That's a lot of information to take in, but after some acclimatization it becomes more understandable.

I always find with new apps which you rely on so much, such as email or browser, any change can take some getting used to. Now that I have it configured, I quite like Flock. Sure, there isn't the full suite of Extensions you're used to on Firefox and no-one has yet volunteered a single new Theme, but it's clean, fast and has some great features which might suit the social media maven.

Blogged with Flock

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Hi Morgan,

Since Flock is basically Firefox underneath, most extensions that work for Firefox will also work for Flock.

You can find Firefox extensions here:
https://addons.mozilla.org/en-US/firefox/

And some Flock-specific extensions here:
https://extensions.flock.com/addons

Happy Flocking!

--Chris

Hey Morgan,

Thanks for the great writeup, I hope Flock continues to grow on you.

Just so you know: most Firefox extensions will work in Flock (unless they relate to tabs or favorites), so give your favorite extensions a try!

Flock on,

Evan Hamilton
Flock Community Ambassador
evan at flock dot com

Oops, Chris beat me to the punch! :)

Change always requires a time for adjustment. But the sooner you accept this, the faster you will be able to settle down. A lot of people I know tend to complain about this and that. All they're doing is wasting time. They could have easily tried to figure how things work and helped themselves.

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