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Why brand journalism matters
November 1, 2012 13:11 -
Has Apple lost its shine?
September 13, 2012 10:09 -
Has NBC lost its moral compass?
September 12, 2012 19:09 -
The end of time
September 9, 2011 08:09 -
Why putting yourself first, means you come last
August 26, 2011 05:08
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Anonymous:
Great lesson Marc. You're right! -
StrategicGuy:
Morgan, I have two boys - five and seven. Here's a lesson learned from the home -
Anonymous:
That's a great point Noah. Active listening is a rare skill. -
Noah Dye:
Great post Morgan. Something I've personally learned recently is the importance -
Anonymous:
Thanks Marc - I actually think the way social networks bring together the differ
Archive for the ‘Blogging’ Category
Social media measurement – overview [video]
The how to measure six core areas of social media, the metrics to record and how to track them. All for free and in less than three minutes.
Social media measurement – basic metrics
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical left. We can fly by instruments, not just gut reaction. And we can demonstrate progress. That’s not the same as [...]
Creating a monitoring system with free tools [video]
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Monitoring – alerts are free, but context costs
Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your key spokespeople, your competitors and the main trends you want to be associated with. By adjusting the frequency of these Alerts [...]
Choosing the best approach to media embargoes [video]
So what’s the best approach to take towards media embargoes? Here are a few thoughts (in 90 seconds).
The embargo dilemma
For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s a tragedy of the commons. Increasingly, certain publications are sparing themselves the pain and declining embargoes. And with that goes [...]
Public Relations Glue Factory >> This Way
[I'm PRWEEK's guest blogger on the Insider this week. This is the second post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you have thoughts, please comment on the original post here. First post is here.] Consider the following: • So far this [...]
To blogroll or not?
For the last few years, I’ve used Blogrolling to manage and update my blogroll. Given blogrolls are somewhat lapsed in their popularity now, I’ll admit I’ve neglected mine. There are many blogs I read which aren’t there and several which have since stopped, but I quite like the vintage feel. That is until now, when [...]
CEO as PR firm?
Jason Calacanis has posted some helpful tips for CEOs of startups about how to maximize PR. Oddly he feels these negate the need for a PR firm. Most of them involve dedicated networking, building personal relationships and, of course, having a newsworthy company to start with. Many CEOs may struggle to find the time to [...]
PR is dead (again)
PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers and the press. Well, yes cream does float (and so does sh*t), but the vast majority of technology is by [...]