Archive for the ‘Blogging’ Category
The how to measure six core areas of social media, the metrics to record and how to track them. All for free and in less than three minutes.
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical left. We can fly by instruments, not just gut reaction. And we can demonstrate progress. That’s not the same as [...]
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your key spokespeople, your competitors and the main trends you want to be associated with. By adjusting the frequency of these Alerts [...]
So what’s the best approach to take towards media embargoes? Here are a few thoughts (in 90 seconds).
For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s a tragedy of the commons. Increasingly, certain publications are sparing themselves the pain and declining embargoes. And with that goes [...]
[I'm PRWEEK's guest blogger on the Insider this week. This is the second post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you have thoughts, please comment on the original post here. First post is here.] Consider the following: • So far this [...]
For the last few years, I’ve used Blogrolling to manage and update my blogroll. Given blogrolls are somewhat lapsed in their popularity now, I’ll admit I’ve neglected mine. There are many blogs I read which aren’t there and several which have since stopped, but I quite like the vintage feel. That is until now, when [...]
Jason Calacanis has posted some helpful tips for CEOs of startups about how to maximize PR. Oddly he feels these negate the need for a PR firm. Most of them involve dedicated networking, building personal relationships and, of course, having a newsworthy company to start with. Many CEOs may struggle to find the time to [...]
PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers and the press. Well, yes cream does float (and so does sh*t), but the vast majority of technology is by [...]