PR


Stay calm under pressure

Three mind-hacks to keep calm under pressure

The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.


robot journalism

Why robots won’t take over PR

The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. As a fan of automation in PR, I was asked recently what I thought about this trend. Are we all about to be replaced by robots, as we’ve seen in manufacturing? In short, no. Here’s why!



Apple press conference

Has Apple lost its shine?

Following the launch of the iPhone 5 where the rumors were true, have we entered an era where Apple can no longer ‘wow’ us with its press events?





Whistle blower

Six crisis lessons brands can learn from Wikileaks

It’s not just governments which face threats from whistle-blowing sites, like Wikileaks. Organizations, especially consumer-facing brands, can easily attract a negative online presence from a disgruntled customer or employee. We’ve all seen those Brand X Sucks sites. So what should you do?


meeting for coffee

How to ‘meet for coffee’

A popular request in Silicon Valley is to ‘meet for coffee’. This is often a euphemism for a short meeting with no fixed agenda, beyond getting to know one another. As far as it goes, this can be productive – business is social after all. Many strong business relationships – with clients, partners, investors and potential employees start with an informal intro. But how do you make the most of them?