Archive for the ‘PR’ Category

Why brand journalism matters

Why brand journalism matters

Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?

Has Apple lost its shine?

Has Apple lost its shine?

Following the launch of the iPhone 5 where the rumors were true, have we entered an era where Apple can no longer ‘wow’ us with its press events?

Has NBC lost its moral compass?

Has NBC lost its moral compass?

NBC has made a number of programing decisions recently, which have attracted strong criticism. Has it lost touch with its moral compass? And what can we learn?

3 lessons kids can teach you about consultancy

3 lessons kids can teach you about consultancy

Children can teach adults an awful lot, such as how to enjoy the moment and how to play. But what can they teach us buttoned-up consultants? More than you’d think.

Why ignoring social media is like smoking

Why ignoring social media is like smoking

Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?

Six crisis lessons brands can learn from Wikileaks

Six crisis lessons brands can learn from Wikileaks

It’s not just governments which face threats from whistle-blowing sites, like Wikileaks. Organizations, especially consumer-facing brands, can easily attract a negative online presence from a disgruntled customer or employee. We’ve all seen those Brand X Sucks sites. So what should you do?

How to ‘meet for coffee’

How to ‘meet for coffee’

A popular request in Silicon Valley is to ‘meet for coffee’. This is often a euphemism for a short meeting with no fixed agenda, beyond getting to know one another. As far as it goes, this can be productive – business is social after all. Many strong business relationships – with clients, partners, investors and potential employees start with an informal intro. But how do you make the most of them?

Ten tasks which need a phone call, not an email

Ten tasks which need a phone call, not an email

Amid the ever expanding choice of communications methods, the use of the humble telephone is in decline. Who responds to voicemails right? But here are ten task which need you to pick up the phone. Don’t hide behind email, take a deep breath and dial. It’s faster and more productive.

Is an open plan office good for productivity?

Is an open plan office good for productivity?

We’re starting to research new office space, prior to moving in Summer 2011. During the five years we’ve been in our current location, working practices and expectations of staff/clients have changed. So is an open plan office still the best layout?

Why I deleted Foursquare

Why I deleted Foursquare

I deleted Foursquare. I know it’s not cool to admit that, but it just didn’t add value for me.