PR



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Creativity needs solid foundations

To be creative at work, you need strong foundations. The act of generating a new idea and seeing it through to fruition requires personal commitment, perseverance, vulnerability, risk and often conflict.

Ideas in their early stages are fragile like newborns. They need nurturing and protecting. They can be trampled or discarded just as they draw breath, and before they have a chance to flower. At every stage they need to prove themselves – to team mates, to clients, to partners, to influencers and to their audience. As a creative, it’s your role to see that idea blossom – to conceive it, to give it substance, to validate it, to realize it and to evangelize it. A good idea is a personal journey. We put a part of ourselves into our best ideas, and in so doing, make ourselves vulnerable.


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How to get fewer emails

Many of us struggle with email volume. It’s a source of stress, interruption and distraction. Taming your Inbox is important. The first step is to get fewer emails in the first place. Here are a few tips:



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What are your posteriorities?

We all know the advice to focus on our priorities. Get the hardest thing done first. But what about the opposite – posteriorities? These are the things you should de-prioritize, focus on the least. Recognizing…




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14 years at LEWIS PR

Today I celebrate my fourteenth anniversary at my agency, LEWIS PR. Just wanted to say thanks to everyone I've worked with (clients, partners and colleagues) during that time. It's been fun.


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You’re making me sad

"You're making me sad," my son said accusingly last night as I refused him a cookie before dinnertime. With a three-year-old, it's easy to see that I had no intent to upset him, nor could…