Social Media

Whistle blower

Six crisis lessons brands can learn from Wikileaks

It’s not just governments which face threats from whistle-blowing sites, like Wikileaks. Organizations, especially consumer-facing brands, can easily attract a negative online presence from a disgruntled customer or employee. We’ve all seen those Brand X Sucks sites. So what should you do?

Wordpress mug

Moving from Typepad to WordPress

Since 2004, this blog has be hosted on SixApart’s Typepad platform. At that time Typepad was the easiest way to create and manage a personal or business blog. Over the last six years, it has fallen behind other platforms, most notably Wordpress with its large community of developers. Time to jump ship. In fact, long overdue.

No Picture

Overcoming social media stage-fright

So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to…