Archive for the ‘Social Media’ Category

Why brand journalism matters

Why brand journalism matters

Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?

Has NBC lost its moral compass?

Has NBC lost its moral compass?

NBC has made a number of programing decisions recently, which have attracted strong criticism. Has it lost touch with its moral compass? And what can we learn?

Should you be Facebook friends with your staff?

Should you be Facebook friends with your staff?

If you are a manager, should you be friends on Facebook with your team? The jury is out on whether it’s a good idea or not, but there are some areas of agreement and lessons to learn.

Why ignoring social media is like smoking

Why ignoring social media is like smoking

Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?

Six crisis lessons brands can learn from Wikileaks

Six crisis lessons brands can learn from Wikileaks

It’s not just governments which face threats from whistle-blowing sites, like Wikileaks. Organizations, especially consumer-facing brands, can easily attract a negative online presence from a disgruntled customer or employee. We’ve all seen those Brand X Sucks sites. So what should you do?

Moving from Typepad to WordPress

Moving from Typepad to WordPress

Since 2004, this blog has be hosted on SixApart’s Typepad platform. At that time Typepad was the easiest way to create and manage a personal or business blog. Over the last six years, it has fallen behind other platforms, most notably Wordpress with its large community of developers. Time to jump ship. In fact, long overdue.

Video – Crisis management in social media

I wanted to share the full video (38:19) of our crisis management in social media webinar which we held earlier this month. This is a recording of the entire session, but we’ll be running it live again in the near future if you’d like to jump in with questions. My thanks once again to everyone […]

Webinar – Crisis management in a social media landscape

I’d like to personally invite you to our free crisis management webinar on Friday February 12, 2010 at 9.00am PT. Click here for details and sign up. Hope you can make it.

Overcoming social media stage-fright

So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to actually drafting a post or recording a video, you just can’t do it. Don’t worry – it’s perfectly normal to […]

Seven ways social media changes crisis management [video]

Social media is changing crisis management. Here we look at seven ways that’s happening, for good and bad, right now.