Stories are important – they capture attention and they drive action. Let’s take a look at what happens in our brains when we hear stories and how it impacts our behavior.
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?
Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look.
Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?