media




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The embargo dilemma

For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s…


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Should we use media embargoes?

An embargo is a mutual agreement between a reporter and a company to withhold the announcement of news until a specific date and time. A useful mechanism, they’ve been over-used for the wrong purposes and…



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More media mayhem

Barely a day goes by at the moment without some media move or layoff. Recently we’ve had the changes at the San Jose Mercury News, then the big editorial layoffs at Time, and today it’s…


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PRSourceCode ranks top tech agencies

PRSourceCode, a content services provider for journalists and PR firms, has just released the findings of its first survey of reporters about tech PR firms. It surveyed 1,000 US-based IT journalists about overall performance, responsiveness,…