public relations

Five lessons from starting a new PR firm

Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.


Leaving LEWIS after 20 years

After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.





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Do performance incentives really work?

In his excellent book, Drive, Daniel Pink suggests that performance rewards do not work for creative activities. Our motivation for tasks we find intrinsically enjoyable is actually decreased by the presence of a reward for…


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Overcoming social media stage-fright

So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to…


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Taming the email Inbox

Communicators use email. A lot. In fact, it’s not uncommon for email to be the defacto means of correspondence with clients, media and the rest of the team. Many agencies use group email aliases to…