public relations

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Why PR firms will win the social media race

The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline…

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Let’s make the conversation faster

Alternative microblogging/aggregation platform, FriendFeed relaunched today with a cascading conversation format that updates constantly. So fast in fact they had to insert a Pause button so you can read what people are saying and respond….

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PR is dead (again)

PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers…