Posts Tagged ‘Second Life’

Channel hopping

Channel hopping

We got a glimpse of how television could be last night. Detective series, CSI: NY broadcast an edition where the criminal was tracked in 3D virtual world, Second Life. About 30% of the program was shot in machinima by The Electric Sheep Company (another client). But the crime hasn’t been solved. It continues in Second […]

Starry Night

Alex Yenni just sent me this machinima video shot in Second Life. Awesome. Technorati Tags: machinima, Second Life

PRSA T3 Conference in NYC

I’m moderating a panel about PR and virtual worlds this afternoon in New York at the PRSA’s T3 Conference. I’ll be joined by Giff Constable, general manager of The Electric Sheep Company and Adam Pasick, bureau chief of Reuters’ SL office. Looking forward to hearing their insights and to some great discussion with the audience. […]

Want to work in PR at Linden Lab?

Well you can. The Second Life creator is looking for a PR specialist (1-3 years’ experience) at its San Francisco headquarters. As someone close to the campaign, I can tell you this is a great opportunity to work in one of the most exciting private companies on an international program which is both complex and […]

Going global and getting virtual

I had a great chat with Bulldog Reporter’s Brian Pittman last week about trends in media (social media/new media/citizen journalism – call it what you will), Second Life, and the internationalization of PR. He’s kindly posted his notes here. Thanks Brian! Technorati Tags: Brian Pittman, Second Life

crayon draws breath

Good luck to Neville Hobson, Shel Holtz and the rest of the founding team of New Marketing consultancy virtual firm, crayon, which launched today. It’s the first real world company to have its headquarters in virtual world, Second Life. crayon aims to provide a mix of marketing, advertising, and PR counsel in a new format. […]

PR for Second Life

PR for Second Life

My team just won the PR campaign for Linden Lab, creator of Second Life. It was announced last week while I was in the hospital for Jake’s delivery. Thrilled by this too since it’s such an exciting, game-changing company and we really get on well the team at SL. Second Life topped the 1m resident […]