Second Life

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Channel hopping

We got a glimpse of how television could be last night. Detective series, CSI: NY broadcast an edition where the criminal was tracked in 3D virtual world, Second Life. About 30% of the program was…


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Starry Night

Alex Yenni just sent me this machinima video shot in Second Life. Awesome. Technorati Tags: machinima, Second Life


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PRSA T3 Conference in NYC

I’m moderating a panel about PR and virtual worlds this afternoon in New York at the PRSA’s T3 Conference. I’ll be joined by Giff Constable, general manager of The Electric Sheep Company and Adam Pasick,…




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crayon draws breath

Good luck to Neville Hobson, Shel Holtz and the rest of the founding team of New Marketing consultancy virtual firm, crayon, which launched today. It’s the first real world company to have its headquarters in…


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PR for Second Life

My team just won the PR campaign for Linden Lab, creator of Second Life. It was announced last week while I was in the hospital for Jake’s delivery. Thrilled by this too since it’s such…