Good luck to Neville Hobson, Shel Holtz and the rest of the founding team of New Marketing consultancy virtual firm, crayon, which launched today. It’s the first real world company to have its headquarters in virtual world, Second Life. crayon aims to provide a mix of marketing, advertising, and PR counsel in a new format. The details are a little enigmatic at present – ‘What we are is whatever you want or need us to be,’ says Neville, but all will no doubt be made clear at the formal unveiling on Thursday. The web site goes live then here, and there will be an SL island too. Good luck guys!